Archive

Sesame

Sep 22, 2025

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5 min read

What we learned bribing strangers to look at our half-built product

Skipper Warson

Innovation

Sep 21, 2025

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6 min read

What his story can teach us about focus when markets barely exist

Skipper Warson

customer interviews

Sep 11, 2025

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4 min read

Why subject matter expertise and market research isn't the same as customer insights

Skipper Warson

customer interviews

Sep 8, 2025

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5 min read

But the reality is that they haven't talked to one in weeks or months — if ever

Skipper Warson

TIL

Sep 7, 2025

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8 min read

What it teaches us about truth, positioning, and the history of innovation

Skipper Warson