How might we... build better by testing assumptions with customers
Field notes from How This Works co. on customer discovery, bullseye customers, and product-market fit
startups
+8
Jun 19, 2026
•
3 min read
Where do customer conversations come from?
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
startups
+6
Jun 1, 2026
•
3 min read
The questions that inform the Bullseye Customer one-liner
Filling in the blanks is the easy part
facilitation
+10
May 21, 2026
•
3 min read
How to build a Bullseye Customer one-liner
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
tense
+9
May 12, 2026
•
3 min read
The question is always about the past
The answer to the future lives in what your customer has already tried
