How might we...
build on something more than a hunch?
Weekly-ish from How This Works co.
tense
+9
May 12, 2026
•
3 min read
The question is always about the past
The answer to the future lives in what your customer has already tried
startups
+7
May 4, 2026
•
3 min read
When your pipeline stalls, check which conversation you're having
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
startups
+7
Apr 27, 2026
•
4 min read
The difference between a discovery conversation and a sales pitch is one question
The moment you pitch, most conversations are over
startups
+7
Apr 18, 2026
•
2 min read
"Um, shit," I said
On echo chambers and the 1-pager I should have updated a year ago
