How might we...

know if we’re building the right thing? Field notes for founders and product teams. Weekly-ish.

product-market fit

+5

Mar 29, 2026

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7 min read

While I was gone... and then I realize I've been running experiments this whole time

On coming back, a domain detour, and the detective agency I never opened, but kinda did

Skipper Warson

bullseye customers

+4

Dec 22, 2025

•

8 min read

The confidence that comes after dressing up in a giant hoop skirt

Two (2) months for 15 minutes of fame

Skipper Warson

AI

+5

Dec 1, 2025

•

9 min read

82 responses, three (3) interviews, and a single wasted week

When your data tells you one story and humans tell you another

Skipper Warson

product-market fit

+8

Nov 24, 2025

•

9 min read

Why that feeling of "almost right but not quite" matters more than the perfect prompt

AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead

Skipper Warson

facilitation

+6

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson

bullseye customers

+4

Oct 27, 2025

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11 min read

How I've been able to turn 80 customer interviews into clear insights

Using Redact and Claude to systematically extract insights without drowning in hours of transcripts

Skipper Warson

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