Archive

Dive into a collection of past posts and rediscover timeless content.

product-market fit

Apparently, I've been running experiments this whole time

Mar 29, 2026

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7 min read

Apparently, I've been running experiments this whole time

On coming back, a domain detour, and the detective agency I never opened

Skipper Warson

bullseye customers

The confidence that comes after dressing up in a giant hoop skirt

Dec 22, 2025

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8 min read

The confidence that comes after dressing up in a giant hoop skirt

Two (2) months for 15 minutes of fame

Skipper Warson

82 responses, three (3) interviews, and a single wasted week

Dec 1, 2025

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9 min read

82 responses, three (3) interviews, and a single wasted week

When your data tells you one story and humans tell you another

Skipper Warson

product-market fit

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Nov 24, 2025

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9 min read

Why that feeling of "almost right but not quite" matters more than the perfect prompt

AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead

Skipper Warson

facilitation

Bound by time: the forcing function behind the Bullseye Customer Sprint

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson

bullseye customers

How I've been able to turn 80 customer interviews into clear insights

Oct 27, 2025

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11 min read

How I've been able to turn 80 customer interviews into clear insights

Using Redact and Claude to systematically extract insights without drowning in hours of transcripts

Skipper Warson

How might we

Oct 21, 2025

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9 min read

How might we... prompt AI tools like we're actually thinking

Why the way you frame questions to AI determines whether you're thinking or just following instructions

Skipper Warson

fishing

Oct 14, 2025

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7 min read

The fish that swam away

Sometimes you have to hold something to feel it, to understand it

Skipper Warson

startups

Your customers aren't who you think they are

Oct 6, 2025

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8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson

bullseye customers

The prep work before bullseye customer interviews to make them go off without a hitch

Sep 28, 2025

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11 min read

The prep work before bullseye customer interviews to make them go off without a hitch

People often ask me what's different between a bullseye customer interview and a user interview

Skipper Warson