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facilitation

facilitation

facilitation

+10

How to build a Bullseye Customer one-liner

May 21, 2026

•

3 min read

How to build a Bullseye Customer one-liner

The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself

Skipper Warson
Skipper Warson

facilitation

+6

Bound by time: the forcing function behind the Bullseye Customer Sprint

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson
Skipper Warson

brain science

+5

Why your brain isn't built for typical meetings (and what to do about it)

Sep 24, 2025

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6 min read

Why your brain isn't built for typical meetings (and what to do about it)

The cognitive research that changed how I think about collaboration

Skipper Warson
Skipper Warson

facilitation

+4

"What am I even doing here?" — the meeting problem we all recognize

Sep 23, 2025

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5 min read

"What am I even doing here?" — the meeting problem we all recognize

Starting How This Works co taught me meetings are really just design problems

Skipper Warson
Skipper Warson

How might we...

know whether we’re building for the right human. Weekly-ish field notes on interviews, assumptions, and the work of finding signal in the noise.

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