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human-centered design

startups

+5

Your customers aren't who you think they are

Oct 6, 2025

•

8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson
Skipper Warson

How might we...

know whether we’re building for the right human. Weekly-ish field notes on interviews, assumptions, and the work of finding signal in the noise.

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