positioning
facilitation
+10
May 21, 2026
•
3 min read
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
startups
+7
May 4, 2026
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
Apr 18, 2026
2 min read
On echo chambers and the 1-pager I should have updated a year ago
product-market fit
+5
Mar 29, 2026
7 min read
On coming back, a domain detour, and the detective agency I never opened, but kinda did
+8
Nov 24, 2025
9 min read
AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead
