product strategy

startups

The difference between a discovery conversation and a sales pitch is one question

Apr 27, 2026

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4 min read

The difference between a discovery conversation and a sales pitch is one question

The moment you pitch, most conversations are over

Skipper Warson

startups

Apr 18, 2026

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2 min read

"Um, shit," I said

On echo chambers and the 1-pager I should have updated a year ago

Skipper Warson

bullseye customers

The confidence that comes after dressing up in a giant hoop skirt

Dec 22, 2025

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8 min read

The confidence that comes after dressing up in a giant hoop skirt

Two (2) months for 15 minutes of fame

Skipper Warson

product-market fit

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Nov 24, 2025

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9 min read

Why that feeling of "almost right but not quite" matters more than the perfect prompt

AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead

Skipper Warson

How might we

Oct 21, 2025

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9 min read

How might we... prompt AI tools like we're actually thinking

Why the way you frame questions to AI determines whether you're thinking or just following instructions

Skipper Warson

startups

Your customers aren't who you think they are

Oct 6, 2025

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8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson

bullseye customers

The prep work before bullseye customer interviews to make them go off without a hitch

Sep 28, 2025

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11 min read

The prep work before bullseye customer interviews to make them go off without a hitch

People often ask me what's different between a bullseye customer interview and a user interview

Skipper Warson