customer interviews
Customer interviews
startups
+8
Jun 19, 2026
•
3 min read
Where do customer conversations come from?
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
facilitation
+10
May 21, 2026
•
3 min read
How to build a Bullseye Customer one-liner
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
tense
+9
May 12, 2026
•
3 min read
The question is always about the past
The answer to the future lives in what your customer has already tried
startups
+7
May 4, 2026
•
3 min read
When your pipeline stalls, check which conversation you're having
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
startups
+7
Apr 27, 2026
•
4 min read
The difference between a discovery conversation and a sales pitch is one question
The moment you pitch, most conversations are over
Sesame
+1
Sep 22, 2025
•
5 min read
The WeWork common floor conversations that saved Sesame's launch
What we learned bribing strangers to look at our half-built product
