Customer interviews
startups
+8
Jun 19, 2026
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3 min read
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
facilitation
+10
May 21, 2026
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
tense
+9
May 12, 2026
The answer to the future lives in what your customer has already tried
+7
May 4, 2026
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
Apr 27, 2026
4 min read
The moment you pitch, most conversations are over
bullseye customers
+4
Dec 22, 2025
8 min read
Two (2) months for 15 minutes of fame
+6
Nov 10, 2025
Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong
Oct 27, 2025
11 min read
Using Redact and Claude to systematically extract insights without drowning in hours of transcripts
+5
Sep 28, 2025
People often ask me what's different between a bullseye customer interview and a user interview
Sesame
+1
Sep 22, 2025
5 min read
What we learned bribing strangers to look at our half-built product
customer interviews
Sep 11, 2025
Why subject matter expertise and market research isn't the same as customer insights
Sep 8, 2025
But the reality is that they haven't talked to one in weeks or months — if ever
