customer research
startups
+8
Jun 19, 2026
•
3 min read
Where do customer conversations come from?
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
facilitation
+10
May 21, 2026
•
3 min read
How to build a Bullseye Customer one-liner
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
startups
+7
May 4, 2026
•
3 min read
When your pipeline stalls, check which conversation you're having
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
startups
+7
Apr 18, 2026
•
2 min read
"Um, shit," I said
On echo chambers and the 1-pager I should have updated a year ago
AI
+5
Dec 1, 2025
•
9 min read
82 responses, three (3) interviews, and a single wasted week
When your data tells you one story and humans tell you another
