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How to build a Bullseye Customer one-liner

May 21, 2026

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3 min read

How to build a Bullseye Customer one-liner

The difference between a customer you can describe and one you can actually find

Skipper Warson

How might we...

test what we think we know. How might we... stop building on assumptions we haven't tried out yet. How might we... know if what we're building is for the right person. Sensemaking at its finest from inside the work and sometimes from home.

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