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user research

user reasearch

startups

+8

Where do customer conversations come from?

Jun 19, 2026

•

3 min read

Where do customer conversations come from?

The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem

Skipper Warson
Skipper Warson

facilitation

+10

How to build a Bullseye Customer one-liner

May 21, 2026

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3 min read

How to build a Bullseye Customer one-liner

The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself

Skipper Warson
Skipper Warson

bullseye customers

+5

The prep work before bullseye customer interviews to make them go off without a hitch

Sep 28, 2025

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11 min read

The prep work before bullseye customer interviews to make them go off without a hitch

People often ask me what's different between a bullseye customer interview and a user interview

Skipper Warson
Skipper Warson

How might we...

know whether we’re building for the right human. Weekly-ish field notes on interviews, assumptions, and the work of finding signal in the noise.

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