user reasearch
startups
+8
Jun 19, 2026
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3 min read
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
facilitation
+10
May 21, 2026
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
bullseye customers
+5
Sep 28, 2025
11 min read
People often ask me what's different between a bullseye customer interview and a user interview