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bullseye customers

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The prep work before bullseye customer interviews to make them go off without a hitch

Sep 28, 2025

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11 min read

The prep work before bullseye customer interviews to make them go off without a hitch

People often ask me what's different between a bullseye customer interview and a user interview

Skipper Warson
Skipper Warson

How might we...

test what we think we know. How might we... stop building on assumptions we haven't tried out yet. How might we... know if what we're building is for the right person. Sensemaking at its finest from inside the work and sometimes from home.

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