product-market fit

startups

May 4, 2026

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3 min read

When your pipeline stalls, check which conversation you're having

Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact

Skipper Warson

startups

Apr 18, 2026

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2 min read

"Um, shit," I said

On echo chambers and the 1-pager I should have updated a year ago

Skipper Warson

product-market fit

While I was gone... and then I realize I've been running experiments this whole time

Mar 29, 2026

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7 min read

While I was gone... and then I realize I've been running experiments this whole time

On coming back, a domain detour, and the detective agency I never opened, but kinda did

Skipper Warson

product-market fit

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Nov 24, 2025

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9 min read

Why that feeling of "almost right but not quite" matters more than the perfect prompt

AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead

Skipper Warson

facilitation

Bound by time: the forcing function behind the Bullseye Customer Sprint

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson

startups

Your customers aren't who you think they are

Oct 6, 2025

•

8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson

product-market fit

When your pipeline stalls, check which conversation you're having

"Um, shit," I said

While I was gone... and then I realize I've been running experiments this whole time

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Bound by time: the forcing function behind the Bullseye Customer Sprint

Your customers aren't who you think they are

How might we...