Logo
Search
Home
Archive
Tags
Authors
Upgrade
Login
Sign Up

startups

startups

+7

When your pipeline stalls, check which conversation you're having

May 4, 2026

•

3 min read

When your pipeline stalls, check which conversation you're having

Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact

Skipper Warson
Skipper Warson

startups

+7

The difference between a discovery conversation and a sales pitch is one question

Apr 27, 2026

•

4 min read

The difference between a discovery conversation and a sales pitch is one question

The moment you pitch, most conversations are over

Skipper Warson
Skipper Warson

startups

+7

"Um, shit," I said

Apr 18, 2026

•

2 min read

"Um, shit," I said

On echo chambers and the 1-pager I should have updated a year ago

Skipper Warson
Skipper Warson

facilitation

+6

Bound by time: the forcing function behind the Bullseye Customer Sprint

Nov 10, 2025

•

8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson
Skipper Warson

startups

+5

Your customers aren't who you think they are

Oct 6, 2025

•

8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson
Skipper Warson

How might we...

test what we think we know. How might we... stop building on assumptions we haven't tried out yet. How might we... know if what we're building is for the right person. Sensemaking at its finest from inside the work and sometimes from home.

© 2026 How This Works.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv