startups
startups
+8
Jun 19, 2026
•
3 min read
Where do customer conversations come from?
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
startups
+6
Jun 1, 2026
•
3 min read
The questions that inform the Bullseye Customer one-liner
Filling in the blanks is the easy part
startups
+7
May 4, 2026
•
3 min read
When your pipeline stalls, check which conversation you're having
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
startups
+7
Apr 27, 2026
•
4 min read
The difference between a discovery conversation and a sales pitch is one question
The moment you pitch, most conversations are over
startups
+7
Apr 18, 2026
•
2 min read
"Um, shit," I said
On echo chambers and the 1-pager I should have updated a year ago
