How might we... build better by testing assumptions with customers
Field notes from How This Works co. on customer discovery, bullseye customers, and product-market fit
startups
+6
Jun 1, 2026
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3 min read
The questions that inform the Bullseye Customer one-liner
Filling in the blanks is the easy part
facilitation
+10
May 21, 2026
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3 min read
How to build a Bullseye Customer one-liner
The difference between a customer you describe generally and one you can actually find, breaking down the one-liner itself
tense
+9
May 12, 2026
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3 min read
The question is always about the past
The answer to the future lives in what your customer has already tried
startups
+7
May 4, 2026
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3 min read
When your pipeline stalls, check which conversation you're having
Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact
