listening cycle
listening-cycle
startups
+8
Jun 19, 2026
•
3 min read
Where do customer conversations come from?
The most consequential decision in the whole process of building a startup — and the one most founders treat like an ops problem
tense
+9
May 12, 2026
•
3 min read
The question is always about the past
The answer to the future lives in what your customer has already tried
