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listening cycle

listening-cycle

tense

+9

The question is always about the past

May 12, 2026

•

3 min read

The question is always about the past

The answer to the future lives in what your customer has already tried

Skipper Warson
Skipper Warson

startups

+7

When your pipeline stalls, check which conversation you're having

May 4, 2026

•

3 min read

When your pipeline stalls, check which conversation you're having

Sales down 23% over 18 months — not for lack of customer contact, but for lack of the right kind of contact

Skipper Warson
Skipper Warson

startups

+7

The difference between a discovery conversation and a sales pitch is one question

Apr 27, 2026

•

4 min read

The difference between a discovery conversation and a sales pitch is one question

The moment you pitch, most conversations are over

Skipper Warson
Skipper Warson

How might we...

know whether we’re building for the right human. Weekly-ish field notes on interviews, assumptions, and the work of finding signal in the noise.

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